Nicole from Nairobi Jiu-Jitsu Academy reached out to me looking for help redesigning their website. The existing site was functional but didn’t really reflect the energy, professionalism, or community feel of the academy. It felt outdated and didn’t clearly guide visitors toward taking action.

The main goal was simple: create a clean, modern website that made it easy for parents, teens, and adults to understand the programs and book a free trial.

When we started, the website had a few common issues:

The design felt old and inconsistent

Programs were not clearly organized

Navigation and user flow felt confusing

There wasn’t a strong call-to-action for new members

Overall, it didn’t match the quality of the academy itself

Nicole and her partners wanted something that felt more professional while still keeping the community-driven spirit of the gym.

After our initial conversations, I mapped out the full structure and simplified the experience around clarity and decision-making.

The focus was on:

Clear program structure (Kids, Teens, Adults, MMA, Self Defense)

Strong first impression with a cleaner visual direction

Building trust through instructor and academy sections

Clear calls-to-action focused on free trials

Making everything easy to navigate on mobile first

Once the structure was approved, I handled the full design and Framer development.

Complete website redesign

UX restructuring and page planning

Custom design tailored to NJJA’s brand

Full Framer build

Responsive layouts across devices

Lead capture forms

Booking system integration (external booking flow)

Final testing and launch support

The final website feels much more aligned with the academy’s identity, clean, strong, and professional, while giving visitors a clear path to understand programs and reach out.

Most importantly, the site now supports growth instead of just existing online.