Minimal Studio Website in Framer

Role: Designer & Framer Developer Services: Template Design, Layout Systems, Interaction Design, Responsive Development Type: Personal Template Project Status: Pre–v2 Exploration Live: https://thegoodworks.framer.website/

TGW started as an exploration into building a calm, editorial-style studio template in Framer. The goal was to create a space where work, writing, and ideas could exist without noise, a template that felt quiet, intentional, and human.

This was my first deep dive into the agency and studio niche. Rather than following trends, I wanted to focus on structure, rhythm, and restraint. The challenge was to balance originality with familiarity, and minimalism with depth, while still creating something flexible enough to work as a real studio website.

I approached TGW as a design system first, not just a layout.

The focus was on building a strong foundation that could support projects, journals, and studio philosophy equally well. Every section was designed to feel spacious and considered, allowing content to breathe.

Key areas of focus included:

Editorial Homepage Layout A calm landing experience that introduces the studio through structure, spacing, and tone rather than heavy visuals.

Project Pages Split-layout case studies with visual storytelling on one side and structured content on the other, inspired by editorial and gallery-style presentations.

Journal System Long-form writing designed to feel reflective and readable, with subtle hierarchy and minimal distraction.

Typography and Rhythm Careful attention to type scale, spacing, and flow to create a sense of quiet continuity across the site.

Responsive Development Layouts were tested and refined across desktop, tablet, and mobile to maintain consistency and clarity.

All interactions were kept subtle by design. The intent was not to impress with motion, but to support navigation and reading flow.

TGW feels slow in the best way. Pages unfold naturally, content is never rushed, and the experience encourages people to stay longer and read more.

Projects lead with visuals but are grounded by thoughtful context. Journal entries feel personal but structured. The overall experience reflects how a studio might think, write, and work, rather than how it markets itself.

Every decision was made inside Framer, keeping the build clean, flexible, and easy to adapt.

While TGW was ultimately not accepted into the Framer Marketplace due to originality feedback, the process was extremely valuable.

It highlighted where the template was strong, clarity, tone, structure and where it needed to evolve further. The feedback helped clarify what originality means at a marketplace level, especially within a crowded studio and agency category.

TGW remains a solid foundation, and this version serves as a learning milestone rather than a finished endpoint.

Work has already begun on TGW v2, with a sharper focus on:

More intentional and unique layouts

Stronger interaction concepts

Clearer differentiation within the studio niche

TGW v1 was about understanding the space. TGW v2 is about pushing it further.