A visual identity and brand guidelines for a first-of-its-kind advisory platform.
Visual Identity
The product suite needed a name, a visual identity, and brand as strong as its aspirations to redefine the space.
Visual Identity/Logo
Knowing that the platform was the product, we created a fresh design language for the platform’s user interface, designed to grow as the suite of products expanded to include new capabilities.
Brand Applications
Brand Color System
Brand Typography System
UI + Design System
In addition to coming up with the name, brand system, logo, and visual identity, we delivered a flexible UI component library to the product team.
UI Design System
UI Component Library
Digital Marketing
Visual Language/Brand Graphics
Brand Guidelines
