It’s not every day a new car model is debuted, so when the X2 was revealed, BMW wanted to make a splash. Given the typically limited assets available for vehicle launches, the challenge was seeing how far I could stretch what was available – in this case, a single 360º video of the car.
Working closely with the front-end team to break free of the existing template, utilizing AfterEffects for some stop-motion style tricks, and contributing some CSS animation of my own, we launched a unique page on short notice.
