Having a full fledged storefront already, DTM needed a way to get their emails a bit more streamlined, but also tie nicely with their WooCommerce based store and ensure that customers get the appropriate tags, and emails they should based on what they've purchased or are checking out on the site.

Streamlined the migration process by porting over all existing automations, email sequences and lists, converting them into easy to use and access templates in Kit.

Initial Assessment — Designated a blueprint plan of action on what was most important for growing the DTM email list

Email List Cleanup & Optimization — Removed all inactive subscribers for a fresh start with a more engaged list, optimized all the signup forms and landing pages for easier subscription

Segmentation via Tagging — Implemented scalable tagging system to track new leads, engaged subscribers and their active customers purchasing digital products

3rd Party Integration Support — Crafted a functional Zapier + WooCommerce integration into Kit, to ensure important data was passed from storefront to their email system, so customers get the right emails and info they need

Guided Walkthrough — Thorough walk-throughs of their account build to help them maintain control and confidence building the DTM list