Built with Kit
Email Ecosystem Migration and Optimization in Kit
Sasha-Shae Weekes
Migrating Emails from MailerLite to Kit & Customizing the Email Ecosystem
CHALLENGE:
Getty S., had a robust email ecosystem that was spiraling out of control in MailerLite with her many automations and varied freebies and guides offered to her readers, she wanted something simple and more streamlined and decided to join Kit for it's ease of use and functionality
SOLUTION:
Streamlined the migration process by porting over all existing automations, email sequences and lists, converting them into easy to use and access templates in Kit.
What We Worked On:
Initial Assessment — Drafted a streamlined blueprint plan of action on what was most important for continuing to grow and scale her email list
Email List Cleanup & Optimization — Removed all inactive subscribers for a fresh start with a more engaged list, optimized all integrated signup forms and landing pages for easier subscription across her website
Segmentation via Tagging — Implemented scalable tagging system to track new leads, engaged subscribers and her active customers purchasing digital products
Guided Walkthrough — Thorough walk-throughs of her account build to help her maintain control and confidence while continuing to build her brand
Example of a Tailored Email Sequence
One of the Interest Based Automations with Email Sequence & Conditional Checking
Custom Snippets Created to Create Custom Tailored Emails on the fly
Like this project
Posted Sep 28, 2025
Migrated and optimized email ecosystem from MailerLite to Kit, implemented various automations and customizations
Likes
1
Views
15
