CRESSY NFT Website Design & Development

Pelumi Oladayo

🖼️ Project Name: CRESSY

Type: NFT Website Design & Development Client Location: Australia Client Acquisition: Reached out via X (formerly Twitter) Role: UI/UX Designer & Web Developer Tools Used: Figma, Webflow, JavaScript, HTML/CSS, WalletConnect, NFT API Integration

🔍 Project Overview

CRESSY is an exclusive NFT platform designed to empower digital creators and collectors through a sleek, intuitive marketplace that blends art, utility, and community. The client needed a responsive, visually striking, and user-friendly website to host, promote, and manage NFT drops—primarily focused on art, collectibles, and community-driven content.

🎯 Project Goals

Deliver a minimal yet immersive digital experience reflecting the premium nature of the CRESSY NFT collection
Enable seamless NFT viewing, minting, and wallet connectivity
Establish a futuristic yet accessible brand identity
Ensure full responsiveness across devices
Build credibility and excitement ahead of the initial mint

🛠️ My Contributions

1. User Research & Discovery
Collaborated closely with the client to understand the target audience: digital art collectors and Web3 natives
Conducted competitor analysis to identify UX strengths and gaps
2. Branding & Visual Identity
Developed a custom color palette and typography style to reflect the sleek, modern vision of CRESSY
Designed a clean, scalable logo and consistent visual system adaptable across platforms
3. UI/UX Design
Created high-fidelity mockups in Figma with a focus on clarity, accessibility, and flow
Designed unique layouts for key pages:
Homepage (project mission, featured drop, wallet connect)
Marketplace (NFT listings with filters and tags)
NFT Detail Page (media preview, metadata, minting action)
About Page (vision, roadmap, creator info)
FAQ/Help Center (for onboarding and support)
4. Development & Web3 Integration
Built the site using Webflow for efficient, responsive design
Integrated essential Web3 functionalities:
WalletConnect/MetaMask integration for wallet access
NFT minting functionality
Live NFT data via Moralis, Alchemy, or a custom backend
Prioritized speed, smooth animations, and mobile optimization with performance tuning techniques (lazy loading, lightweight scripts)
5. Testing & Launch Support
Conducted cross-browser and device testing for quality assurance
Implemented SEO foundations and site performance enhancements
Supported client in deploying the platform and connecting to the appropriate blockchain network (Ethereum/Solana/etc.)

🚀 Outcome

Successfully delivered a fast, responsive, and Web3-enabled NFT website
Boosted early interest in the CRESSY collection ahead of mint
Set the foundation for a long-term brand and NFT ecosystem

💬 Client Feedback

“Pelumi nailed the brief. From design to functionality, the site turned out better than I imagined. Super responsive, fast, and looks stunning!”

📁 Portfolio Link

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Posted May 7, 2025

Designed and developed a responsive NFT website for CRESSY, enhancing brand identity and user experience.

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Timeline

May 2, 2025 - May 7, 2025

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