Role: Leading the design process of redesigning the Clorox Corporate website experience

Tools: Designed and Managed in Figma

Timeline: 6 Weeks

Type of plan: Sprint

Services: UI Design, Design System Management

Clorox needed a senior UI designer to manage and develop new and current design systems and integrate new design assets and components to create an updated Clorox.com and The Clorox Company website across all mediums. In addition, they needed to add design support across other Clorox co-brands, including Kingsford, Pine-Sol, and others.

In collaboration with the art/creative directors and in-house user experience designers, I created an end-to-end design system, focusing on various breakpoints of the new web experience, use cases of icon language (both system and illustrative), documented all components, and integrated these assets into high fidelity comps. Our exercise also included in-depth research to address current accessibility issues, the use of color theory to designate navigational hierarchy and language across brands, and a better content hierarchy structure utilizing a new type of scaling feature for all content-related segments.