Case Study: Aisha Adeleke – Data Scientist Portfolio
Project Overview
Aisha Adeleke, a skilled data scientist, needed a professional online presence to showcase her expertise, projects, and thought leadership in the field. My role as the product designer was to create a portfolio website that effectively communicated her skills, research, and industry impact while maintaining a clean and modern aesthetic.
Design Approach
User-Centered Design
Focused on intuitive navigation to ensure visitors could easily explore her projects, publications, and blog posts.
Implemented clear content hierarchy, making key information easily scannable.
Visual Aesthetics & Branding
Used a professional yet approachable color scheme to balance technical expertise with personal branding.
Incorporated subtle animations and data-driven visuals to enhance engagement.
Portfolio & Case Study Presentation
Designed structured project sections to highlight her methodologies, datasets, and real-world applications.
Included interactive elements for better storytelling and engagement.
Outcome
The final design established Aisha Adeleke’s credibility as a data scientist, providing a polished, engaging, and functional platform that attracts potential employers, collaborators, and industry professionals. The website successfully positions her as a thought leader while making her work accessible and compelling.