Mavrix Agency — Influencer Marketing Brand Identity & Website

Mavrix is a North American agency running influencer campaigns for B2B tech, SaaS, and EdTech companies, with a strong focus on measurable ROI.

To position Mavrix in front of senior marketing leaders, we began with research: competitors, audience, and positioning. The resulting identity is minimal and confident — a grayscale base with a sharp red accent, a custom wordmark, and the idea of a “spotlight” that reveals what really matters about a brand.

We extended the identity into a homepage concept, social media templates, and outdoor ad mockups, giving the agency a complete visual toolkit for launch.