Pet Circle is Australia's largest online pet retailer, built on repeat deliveries: recurring orders that owners set once and rarely think about again, until something needs to change. Repeat customers make up over 100,000 monthly buyers and close to 40% of annual revenue. But changing a delivery meant calling customer support. I redesigned the repeat-delivery experience so customers could pause, swap, resize, or reschedule directly, without a phone call or a ticket. Support contacts for repeat deliveries dropped from over 10% to 2%.

Portfolio: https://designbydrops.com/projects/pc-website