Client: Mercura (Y Combinator W25)

Duration: Ongoing retainer

Deliverables: Product Design, Website, Marketing Assets

Transform manual PDF specification processing into an intelligent quoting workflow. Construction distributors waste 5+ hours per week manually parsing specification PDFs to match products. With 60% AI accuracy, the platform needed to build user confidence while handling frequent prediction failures.

Distributors: Need multi-brand flexibility and speed for contractor requests

Manufacturers: Require brand control when working with multiple distributors

100+ screens designed across desktop workflows

Scalable component system enabling rapid feature development

Core Matching Interface: Redesigned primary workflow for PDF spec processing

Analytics Dashboard: Three-pillar approach (Distributor Knowledge, Customer Insights, Sales Productivity)

Project Duplication System: Auto-apply previous work for identical construction projects

Supplier Flow: Streamlined quote request process

Extended key customer contract through requested feature implementation

50% manufacturer adoption (expanded beyond initial distributor focus)

10-15% quote-to-order conversion rate being tracked and optimized