Mercura YC W25 | SaaS Product Design
Likitha Shashikumar
Mercura YC W25: AI-Powered Construction Quoting Platform
Client: Mercura (Y Combinator W25)
Duration: Ongoing retainer
Deliverables: Product Design, Website, Marketing Assets
Testimonial
The Challenge
Transform manual PDF specification processing into an intelligent quoting workflow. Construction distributors waste 5+ hours per week manually parsing specification PDFs to match products. With 60% AI accuracy, the platform needed to build user confidence while handling frequent prediction failures.
User Segmentation
Distributors: Need multi-brand flexibility and speed for contractor requests
Manufacturers: Require brand control when working with multiple distributors
User Flow Mapping
✅ Design System & Scalability
100+ screens designed across desktop workflows
Scalable component system enabling rapid feature development
✨ Solution Impact
Key Features Delivered
Core Matching Interface: Redesigned primary workflow for PDF spec processing
Analytics Dashboard: Three-pillar approach (Distributor Knowledge, Customer Insights, Sales Productivity)
Project Duplication System: Auto-apply previous work for identical construction projects
Supplier Flow: Streamlined quote request process
Supplier Flow and Creating a Request
Measurable Results
Extended key customer contract through requested feature implementation
50% manufacturer adoption (expanded beyond initial distributor focus)
10-15% quote-to-order conversion rate being tracked and optimized
Settings
Analytics
Features Section
Website footer
Like this project
Posted Sep 14, 2025
The key task was to transform complex PDF specification processing into an intuitive AI-powered quoting platform.
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Timeline
Apr 14, 2025 - Ongoing
