Marketing and Email Campaign Strategy Sample
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Marketing Strategist
Copywriter
Marketing and Email Campaign
Goal: To have six sales for the Onboarding Masterclass on March 15, 2024. Each ticket will cost $4,000, a “premium” price.
Obstacle: We need clients, so one of the best ways to gain new clients is through an email marketing campaign. However, we need to establish a relationship with people who sign up for the email list so they are willing to pay a “premium” price for the Masterclass.
To start a relationship and to be seen as a “high-value expert” in the field to prospects, we need to offer them a little bit of free value first. The Webinars will show potential prospects who need onboarding assistance.
FREE Webinar Series: Emails Breakdown
Webinar 1: “FREE Onboarding Basics Webinar 3/3: Employee Experience”
Total # of Emails: 5
Webinar 2: “FREE Onboarding Basics Webinar 2/3: Before the First Day”
Total # of Emails: 5
Webinar 3: “FREE Onboarding Basics Webinar 3/3: First Day”
Total # of Emails: 5
Total # of Emails: 15
“FREE Onboarding Basics Webinar: Employee Experience” Action Items
Launch the “FREE Onboarding Basics Webinar” page on the MTS Website
Draft copy for the Webinar landing page on the website, explaining the agenda
Draft “Thank you” Email for signing up for the Webinar
Post landing page for the email sign-up for the Webinar
NOTE: They will get email notifications from MTS because we are adding them to our email list. The “Thank you” email is just the start of a new relationship.
Email Campaign
Draft the “First Reminder” Email for the Webinar
Thank them again for signing up + introduce MTS
Send any materials that they may need prior to the Webinar
DATE: Send this Email a week before the Webinar
Draft the “Second Reminder” Email for the Webinar
Send the materials again WITH the Zoom link for the Webinar
DATE: Send this email 1 day before the Webinar
Draft the “Final Reminder” Email for the Webinar
Send the materials again with the Zoom link
“We can’t wait to see you!” message
DATE: Send this email ONE HOUR before the Webinar
Draft the “Thank you” Email for AFTER the Webinar
Include the Zoom recording link with a DEADLINE to review the Webinar
Include PowerPoint, PDF, or materials used for the presentation
Include “call-to-action” for FREE 20-minute consultation
Include the sign-up for the NEXT webinar
DATE: Send this the next day!
Total # of Emails: 5
Onboarding MASTERCLASS Action Items
Launch the Onboarding Masterclass page on the MTS Website
Draft a copy for the Masterclass landing page
Include everything that is included in the Masterclass and package
Draft the “Thank you” Email for signing up for the Masterclass
Post landing page for the email sign-up for the Masterclass
*Email Campaign for Onboarding Masterclass - EMAIL LIST from the Free Webinar
Draft the copy for the Onboarding Masterclass
Sales email for the Masterclass on August 2024
Include a free 20-minute consultation
Draft the second email for the Onboarding Masterclass
Reminder about the Masterclass
Draft the third email for the Onboarding Masterclass
Final reminder for the Masterclass
Schedule all three emails for the email list.
*Send each email weekly for three weeks. In the meantime, it is a good idea to draft weekly emails about your services within MTS to keep the momentum going.
Run ads on Social Media for the Onboarding Masterclass.
Run a LinkedIn ad post with the landing page link - 7 days (or more)
Draft a LinkedIn post with copy and images
Include a FREE 20-minute consultation (and add their email to the list)
Run a Facebook ad post with the landing page link - 7 days (or more)
Draft a Facebook post with copy and images
Include a FREE 20-minute consultation (and add their email to the list)
Email Campaign for Onboarding Masterclass - for those who are NEW to MTS
Draft the “First Reminder” Email for the Masterclass
Thank them again for signing up + introduce MTS
Send any materials that they may need prior to the Masterclass
Draft the “Second Reminder” Email for the Masterclass
Send the materials again WITH the Zoom link for the Masterclass
DATE: Send this email 1 day before the Masterclass
Draft the “Final Reminder” Email for the Masterclass
Send the materials again with the Zoom link
“We can’t wait to see you!” message
DATE: Send this email ONE HOUR before the Masterclass
Draft the “Thank you” Email for AFTER the Masterclass
Include the Zoom recording link
Include ALL materials that are included in the package
DATE: Send them the next day AFTER the Masterclass
Scheduled all 4 emails to send automatically
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Posted Dec 22, 2024
I created a marketing and email campaign strategy for a client. This content is a sample of the full strategy, which includes email and social media post dates.
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Copywriter
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