Ciomax Especial
Neil Flores
The Mission:
As a small family business, we need careful design and smart marketing to boost sales and promote our proven product concept.
Roles/services:
⚫️ Creative Lead
⚫️ Logo Design
⚫️ Brand Guidelines
⚫️ Photography
⚫️ Print Design
⚫️ Advertising
Outcome:
Once we grasped the lechon belly market and its audience, we crafted personas focusing on lechon enthusiasts, considering its status as Cebu's premier delicacy.
Impact:
After confirming our product concept, we launched the brand. Now, we get 40+ lechon orders every month, and during special occasions like Christmas, we surpass 100 orders. Our tasty offerings draw direct messages from word-of-mouth referrals.
This Ciomax project took almost 3 years, with many revisions, but the outcome speaks volumes. Why include it in my portfolio? Because it highlights a small business with great food and stunning design, showcasing the dedication put into it over time.
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Posted Apr 13, 2024
A small family business utilized careful design and strategic marketing to elevate their product. Services included logo design, branding, photography, print de
