Role: Full-Stack Developer Industry: Automotive Tech / SaaS Engagement: Full-Stack Product Development

Swerv Auto is a U.S.-based automotive technology company with a bold vision: to give local car dealerships an unfair advantage in a cutthroat market.

They set out to build a data-driven SaaS platform that empowers dealerships to unlock direct-to-dealer acquisitions, bypass the competition, and make razor-sharp sourcing decisions using Open Car Data (OCD). As a Full-Stack Developer, I was brought on to build out this production-grade system—transforming a complex web of fragmented data into a streamlined, automated, and highly profitable acquisition machine.

Before Swerv Auto, dealerships were stuck in the slow lane. They relied on a tangled web of disconnected tools and manual processes to manage inventory, leading to ballooning operational costs and missed opportunities.

Key hurdles included:

Data Chaos: Vehicle data was fragmented, unstructured, and difficult to parse.

The Manual Grind: Acquisition workflows and follow-ups were entirely manual, draining time and resources.

Market Blind Spots: Dealerships had no centralized way to analyze Open Car Data to spot trends or understand buyer behavior.

Clunky Operations: Daily operations desperately needed a fast, intuitive interface to keep up with the speed of the market.

Working at the intersection of product, design, and engineering, I architected and implemented the core functionalities that brought Swerv Auto to life. My focus was on building a seamless, high-performance bridge between the frontend and complex backend operations.

High-Performance Frontend: Developed a lightning-fast, highly usable interface using Next.js.

Robust Backend Logic: Engineered the data processing and workflow architecture using Django.

Seamless Integrations: Wired up third-party powerhouses like GoHighLevel (CRM) and SendGrid (automated outreach).

Data Pipelines: Supported the ingestion, transformation, and automation of crucial Open Car Data workflows.

Cloud Infrastructure: Leveraged AWS (EC2, RDS, Lambda, S3) to ensure the platform could scale effortlessly while remaining rock-solid reliable.

Continuous Delivery: Played an active role in CI/CD pipelines and flawless production deployments.

We delivered a tailored, intuitive dashboard that completely centralized data ingestion and automated repetitive tasks. A standout feature—Sales Prospects—surfaced high-quality, actionable leads, handing dealers a silver bullet for acquisition.

Open Car Data (OCD) Integration: Real-time processing that transforms raw data into structured, actionable market intelligence.

Inventory Intelligence: Advanced analytics and filtering to help dealers track, compare, and prioritize high-value vehicles.

Automated Workflows: AWS Lambda-powered automation for continuous data syncing, web scraping (Selenium), and automated email sequences.

Dealership Dashboard: A clean, modern Next.js dashboard providing instant access to market trends, vital metrics, and acquisition recommendations.

Lead & Campaign Mastery: Deep GoHighLevel integration to turn raw leads into automated, high-converting outreach campaigns.

Secure Document Storage: Centralized, highly secure document management powered by AWS S3.

The proof is in the performance. Following the launch, Swerv Auto didn't just improve dealership workflows; it revolutionized their bottom line. The platform drove undeniable business impact:

333% surge in private-party vehicle acquisitions.

47% growth in new customer traffic.

12% boost in total vehicle sales.

By drastically reducing operational overhead and replacing guesswork with data-backed decisions, Swerv Auto allowed dealerships to expand their inventory, attract more buyers, and close deals faster than ever before.

Frontend: Next.js

Backend: Django

Database: PostgreSQL

Cloud Infrastructure: AWS (EC2, RDS, Lambda, S3)

Integrations: SendGrid, GoHighLevel, Selenium, Postmark

Deployment: Vercel / Netlify

Design: Figma