A government-backed initiative created to identify and foster high-potential K-beauty SMEs, launched in partnership with Amazon, COSMAX, Korea Kolmar, OLIVE YOUNG, and Shinsegae Duty Free. The program, targeting more than USD 10 billion in SME cosmetics exports by 2027, underscores a strong commitment to elevating Korean small businesses on the global stage. Our scope of work encompassed complete design direction, including branding, key visuals, merchandise, and printed materials.