Summary

Initiated and managed a weekly digest newsletter to keep the audience engaged with updates about product developments, integrations, tutorials, and company news as a consistent and valuable communication channel.

What I did:

I designed and launched a weekly digest newsletter tailored for our audience, covering key updates, including:

1. Product Updates: Highlighting new features, improvements, and integrations.

2. Video Tutorials: Sharing "how-to" videos for easier product adoption.

3. New Partnerships: Announcing collaborations and partnerships to showcase our growth.

4. Blog Posts: Featuring the latest articles to provide value and insights.

To ensure the newsletter's success:

• Created engaging email designs using a consistent brand tone and visual style.

• Developed a streamlined workflow for gathering content from different teams.

• Continuously analyzed open rates, click-through rates, and user feedback to optimize content and delivery.

Result: The newsletter became a key engagement tool with the average open rates 35- 40 % and driving consistent traffic to our blog and landing pages. It strengthened customer loyalty by keeping users informed and engaged with our ongoing developments and resources.