Visual Identity for Amara Jewelry

Amara is a fictional jewelry brand exploring timeless beauty through sculptural and minimalist pieces. This project showcases a refined and elegant visual identity, where contrasts of textures and lights create a modern yet timeless atmosphere.

The creative direction revolves around:

An expressive handwritten typography, symbolizing uniqueness and fluidity.

A deep color palette blending sandy beige, olive green, and burgundy brown, inspired by earth tones and sun warmth.

A sophisticated photographic universe, highlighting the textured gold jewelry in natural and minimal settings.

Every detail reflects the brand’s philosophy: ✨ Jewelry designed to withstand time.