Urban Frames – Eyewear Campaign

This campaign explores the intersection of fashion and architecture, placing eyewear at the heart of a raw, industrial setting. The art direction highlights the contrast between structured silhouettes and the softness of light filtering through wide windows, creating a cinematic atmosphere.

Each frame is presented both as an object of design and as part of a complete look — styled with trench coats, tailored suits, and leather pieces to emphasize sophistication and attitude. The close-up shots of the glasses elevate them as sculptural pieces, while portraits of models bring a sense of presence and character.

Conceived as a contemporary eyewear campaign, this series blends minimalism, urban textures, and editorial styling, transforming glasses into bold statements of identity.