Built with Lummi

Timeless Elegance Handbag Campaign

Clemara

Clemara Studio

This campaign highlights the timeless elegance of handbags through a poetic visual universe, where each accessory is paired with the delicate presence of flowers. The art direction is built on the contrast between lush floral compositions and the clean lines of leather goods, creating a refined balance that immediately draws the eye.
Deep green backdrops serve as a canvas for a soft, natural palette, enhancing both textures and materials. The staging alternates between intimate portraits featuring models and still-life compositions focused solely on the product, reflecting the duality between sophistication and natural simplicity.
Conceived as a high-end advertising campaign, this series presents the handbag not only as a fashion accessory, but as a statement piece — elevated by the floral world that surrounds it.
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Posted Sep 8, 2025

A poetic campaign where handbags meet lush florals, blending elegance and nature in refined, high-end art direction.