STARKINE INTERIORS

Iris Cintrón

Brand Designer
Graphic Designer
Web Designer
Adobe Illustrator
Adobe Photoshop
Figma

Project Goals

Update their branding to a more modern look
Simplify the website so its easy to use and showcase the quality of their projects
Streamline their booking

Strategy

Update Branding

We didn't want to change too much of the brand since they were already very well known in their field. So with this in mind, to modernize the branding I tweaked the colors by adding more earthy tones that went well with their main color, orange.
I also switched the font on the logo for a more updated one and added more spacing between the letters giving it that elegant atmosphere they are known for.
Brand Identity
Brand Identity

Simplify + Showcase

To simplify the website, I used a one page layout making it easier to navigate by simply scrolling through to find everything.
Meanwhile, on the projects pages we focused mainly on showcasing high-quality images of the projects with very minimal copy so that the design literally did the talking.
Project Page
Project Page

Streamline Booking

For a more streamlined booking process, I designed a form on the main page that had all the necessary questions to gather the main information for a project. I also connected it to Honeybook, a system that collects the info provided in the form and organizes it onto a project hub for you. This way valuable information doesn't get lost.
Booking Form
Booking Form
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