ONASSIS COSMETICS
Iris Cintrón
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Posted Mar 1, 2024
Brand Identity and Web Design for a cosmetics brand.
Project Goals
To have a complete brand that reflected their target audience
Showcase their products in a way that helps it sell
Make navigating the shop easier
Strategy
Complete Brand
When they came to me for help, they only had a logo someone whipped up for them on Photoshop. So with barely a brand in hand they were struggling to look how they wanted to - professional and elegant. So I designed a whole brand package for them that included a logo suite, color palette, typography, labels for the cosmetics, business cards, web assets and more. Now, their brand feels like them and gets customers in the door and leaving happy.
Brand Identity
Packaging Design
Effective Selling
To showcase the products not only did we add a shop tab separate from the home page, I also added sections to display new and upcoming collections right on the shop area. This way everything is organized in one place and its easier to see whats new without having to scroll through the entire shop.
Easy Navigation
Because they had a lot of products on display, it was important to organize everything so that it easy to search for right off the bat. To do this, I separated the products by “Collections” and “Cosmetics” - essentially, all the collections went in one tab while the rest of the products went in another. Adding this extra detail helped the user not have to navigate all the way to the shop to find something, saving them time and making the shopping process quick and simple.
