ESTE CALOR

To attract more tourist

Encourage more collaborations between local businesses, vendors and artists in order to host more events and become a community hub

A rebrand was decided because a more recognizable identity was necessary since they want to expand into a food chain empire. The brand was heavily inspired by the Southwestern culture and landscape resulting in a modern boho aesthetic. In this way, the brand felt new yet welcoming, essential for the community they seek to create.

In order to encourage community building, I added a page where those interested in collaborating could easily apply. This page included a section that talks about past events the restaurant has held as well as the application form. In this way, people can determine whether or not they want to be a part of the buzz. As an extra feature, having a form helps organize everything so its easy to keep track of who's applied, who has been approved, etc.

To help tourist visit the restaurant, I added a blog. The idea is to have a blog dedicated to writing topics about Phoenix and Arizona in general - from must see destinations to foods to try - this way when tourist are planning to visit, while researching they can stumble upon the blog and thus find out about the restaurant.

Because a blog works through SEO, anyone who googles topics about Phoenix and Arizona will eventually find the blog and that gives the restaurant more exposure.