Bagel Bob's NYTX — Social Media Marketing

Welcome to the delightful world of Bagel Bob's, where the aroma of freshly baked bagels fills the air, and each bite transports you to the bustling streets of New York City. Founded by bagel veteran Bob Orzo, Bagel Bob's brings the authentic taste of classic New York bagels to the heart of Houston, Texas. Nestled in West Houston, Bagel Bob's has quickly become a local favorite, drawing in bagel enthusiasts from all corners of the city. With a passion for crafting traditional bagels and assorted deli favorites, Bob has earned numerous accolades and a loyal following throughout his years in the bagel business.





Despite his success in New York, Bob faced the challenge of establishing his brand in the vibrant culinary landscape of Houston. With a desire to share his love for bagels with the local community, Bob sought to increase his online presence and expand his reach beyond the confines of his storefront. Aware of the power of social media in today's digital age, Bob recognized the need for a comprehensive marketing strategy to introduce Houstonians to the irresistible flavors of Bagel Bob's.



Our journey with Bagel Bob's began with a thorough discovery phase, where we immersed ourselves in Bob's brand identity and values. From there, we crafted a tailored social media strategy designed to showcase their unique charm & delicious food. With each carefully curated post and share-worthy story, we brought Bob's bagels to life on Instagram & TikTok, sparking curiosity and excitement among potential customers. Additionally, we provided ongoing social media management to ensure consistent and engaging content across all platforms. Monthly meetings with Bob allowed us to track progress, analyze insights, and fine-tune our approach for maximum impact.





From mouthwatering photos of freshly baked bagels to behind-the-scenes glimpses of Bob's artisanal process, our content captured the hearts and appetites of foodies citywide. With record engagement and impressions, Bagel Bob's emerged as a social media sensation, drawing in new customers eager to taste the magic for themselves.

The impact of our partnership with Bagel Bob's extends far beyond the realm of likes and shares. Not only have we witnessed a significant increase in foot traffic to Bob's storefront, but we've also cultivated a vibrant online community of foodies eager to share their love for Bagel Bob's with the world.

Through our strategic social media efforts, we've not only elevated Bob's brand visibility but also fostered meaningful connections with customers, old and new. With each bite of a Bagel Bob's creation, Houstonians are treated to more than just a delicious meal—they're experiencing a slice of authentic New York charm right in their own backyard. And for Bob, seeing his passion translated into smiles and satisfied stomachs is the ultimate reward.