As a seasoned Content and Marketing professional with experience leading Red Bull esports initiatives, I offer a unique blend of co-marketing and editing skills to drive success for freelance clients. My expertise includes developing and executing GTMs, branding, and positioning strategies for live events and digital content series, resulting in record viewership and growth on owned and shared channels. Utilizing a PESO channel plan (Paid, Earned, Shared, and Owned), I have successfully sold out event venues, driven Twitch viewership, and created engaging content that resonates with target audiences.

USA Today Coverage: Red Bull Battle Grounds highlights eSports as viable career path for students

Photo Shoot Upgrades for Media: Red Bull Content Pool