Marketing & Content Creation for Esports

Lex Parisi

As a seasoned Content and Marketing professional with experience leading Red Bull esports initiatives, I offer a unique blend of co-marketing and editing skills to drive success for freelance clients. My expertise includes developing and executing GTMs, branding, and positioning strategies for live events and digital content series, resulting in record viewership and growth on owned and shared channels. Utilizing a PESO channel plan (Paid, Earned, Shared, and Owned), I have successfully sold out event venues, driven Twitch viewership, and created engaging content that resonates with target audiences.

Favorite Projects

Cultivation: House of Snake Eyez
Cultivation: House of Snake Eyez
Photo Shoot Upgrades for Media: Red Bull Content Pool
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Posted Jun 29, 2024

As Content & Marketing lead for Red Bull esports, I built successful GTMs, drove record viewership, & created engaging content using PESO format for live events

Resume Reviews
Resume Reviews
Co-Marketing & Editing Support for Video Game Strategy Guides
Co-Marketing & Editing Support for Video Game Strategy Guides