Loop is a beverages brand renowned for crafting its signature drinks using cherries as the main ingredient and few others to give several flavors and keep the drink in it's primary taste.

Loop caters to couples and parents worldwide who appreciate the simple joy of shared moments. Our delightful cherry-based beverages are crafted for those seeking a touch of sweetness in their lives. Couples, looking to savor intimate moments or celebrate milestones, find in "Loop - Pure Cherries Perfection" a companion for shared experiences. Parents, in search of wholesome and enjoyable options for the family, trust "Cherries" to bring a burst of natural flavor to their gatherings.

The primary color was drawn from the distinct dark red palette of the "Cherries" brand, evoking a pure sense of cherries. A touch of green was added to convey authenticity, while white was incorporated to instill a sense of minimalism.

Which actually meet the brand goals.

Primary typeface used was found to be none other than Sans serf, the Utendo Family, to give the touch of modernism and minimalism.

The secondary typeface selected is none other than the Nearo family, chosen to evoke a sense of elegance.