Detour — Brand Identity

Detour Bakery and Desserts is more than just a culinary destination. it's a journey through the artistry of indulgence. Born from a passion for crafting delightful treats, Detour takes pride in offering a unique experience that transcends the ordinary.

Detour Bakery and Desserts embodies a modern yet inviting ambiance, welcoming guests to indulge in a world of culinary delights. The brand's identity is characterized by:

Sleek and contemporary design elements, Detour exudes sophistication and elegance, creating a refined atmosphere for patrons to savor their treats. Despite its modern aesthetic, Detour retains a warm and welcoming atmosphere, evoking feelings of comfort and relaxation. Detour prides itself on its authenticity, celebrating the genuine craftsmanship and passion that goes into every dessert and pastry.

I picked a logo concept featuring a bite in a cookie and a welcoming smile to resonate with the brand's vision.