eCoClean Ltd is a startup that offers eco-friendly home cleaning products. The company was in the process of redesigning its website and needed compelling copywriting to effectively communicate its brand messaging, product benefits, and call-to-action to its target audience. As a copywriter, my role was to create engaging, SEO-friendly copy for the website's homepage, product pages, and other relevant sections.

Homepage Copy: I wrote persuasive and concise copy for the homepage that captured eCoClean Ltd's brand tone and voice, conveyed the company's commitment to sustainability, and encouraged visitors to explore the product offerings.

Product Page Copy: I created informative and persuasive copy for each product page that clearly communicated the features, benefits, and usage instructions of eCoClean Ltd's eco-friendly home cleaning products. The copy included compelling calls-to-action to encourage visitors to make a purchase.

About Us Page Copy: I developed an engaging "About Us" page that told the story of eCoClean Ltd, its mission, and its commitment to eco-friendly solutions in an authentic and compelling manner.

SEO Optimization: I ensured that all website copy was optimized for search engines, incorporating relevant keywords and meta tags to improve the website's visibility in search results and enhance SEO performance.

Review and Editing: I reviewed and edited all copy for grammar, spelling, punctuation, tone, and consistency, ensuring that it aligned with eCoClean Ltd's brand messaging and voice.

Collaboration with Designers: I collaborated with the website's designers to ensure that the copy and design elements were aligned, and provided input on the layout and presentation of the copy.

Project Deadline:

The project was completed within 2 weeks from the project start date.

Project Collaborators: Myself (as the copywriter), eCoClean Ltd's marketing team, website designers, and other relevant stakeholders.

Visibility: The project was visible to all project collaborators and stakeholders for seamless collaboration and communication.

The execution of the project tasks resulted in compelling and SEO-friendly copy for eCoClean Ltd's website, effectively communicating the brand's messaging, product benefits, and call-to-action to the target audience.