I was brought in to manage community interactions and warm outreach for a niche audience: non-native English–speaking HR managers in Western Europe.

The role evolved from basic engagement into a lightweight LinkedIn VA function, freeing Hannah to focus on sales calls and content creation.

Replied to comments and DMs, escalating nuanced questions with links to the post and context.

Warm outreach to profile viewers and recent engagers using structured warm-up messages.

Guided conversations towards clear handovers: calendar booking, call, or resource.

Maintained a Lead & Conversation Tracking Sheet with source, stage, last touch, and next action.

Engagement escalation rules: when to handle, when to personalise, when to escalate.

A 90-minute daily micro-workflow: notifications → comments → new connections/profile viewers → warm touchpoints → update tracker & handovers.

Clean handover notes so Hannah could step into calls with full context.

Gave the founder time back from daily LinkedIn admin.

Improved call quality by handing over warmer, better-qualified leads.

Turned ad-hoc LinkedIn engagement into a repeatable, handover-friendly system.