SaaS Website Redesign for Ping AI —Scalable & Conversion-Focused

Client Name: Ping AI Industry: AI / SaaS (Automated Tagging & Customer Insights) Project Scope: Redesign the Ping AI website to create a modern, intuitive user experience that showcases their automated tagging and customer insights platform, strengthens brand perception, and supports lead generation for enterprise clients.

Website Link → In Progress

Ping AI – Turning conversations into instant insights. Ping AI uses advanced machine learning to automate tagging on customer conversations, enabling teams to uncover insights, improve processes, and respond faster—all without code.

Client’s Pain Points: Ping AI needed a fresh design that would:

Modernize their visual identity to match the sophistication of their AI product.

Clearly communicate the platform’s value to technical and non-technical buyers.

Support enterprise sales by building trust, credibility, and clarity around use cases and benefits.

Craft a sleek, enterprise-ready design that balances innovation with simplicity.

Use clear, digestible messaging alongside dynamic visuals to explain how the product works. Design Approach: I designed a forward-looking website experience that reinforces Ping AI’s positioning as a leader in automated insights:

Vibrant but Professional Palette: Used confident, tech-forward colors (bright accents on a clean base) to convey innovation and energy.

Illustrative & Data-Centric Visuals: Custom illustrations and subtle animations to explain complex AI concepts in an approachable way.

Clear Typographic Hierarchy: Modern, easy-to-read fonts guiding users smoothly through headlines, benefits, and CTAs.

Focused on modular, reusable design components for scalability across the site.

Prioritized clean UI patterns, strong visual hierarchy, and whitespace to avoid clutter.

Delivered a responsive design system ready for seamless handoff to development.

Ensured the design supports clear conversion pathways (demo requests, contact forms, case study engagement).