Website Design for Cus Capital

Client Name: Cus Capital Industry: Venture Capital / Philanthropy Project Scope: Design a refreshed website layout for Cus Capital, improving the organization of their existing content to tell a clearer story, improve readability, and create a stronger emotional and strategic connection with visitors — all while retaining the existing brand style.

Cus Capital — Investing in people, purpose, and progress. Cus Capital supports mission-driven entrepreneurs, nonprofits, and initiatives that drive positive social change. Their platform connects capital with meaningful impact, championing projects that push innovation and uplift communities.

Client’s Pain Points: Cus Capital wanted to:

Improve how their mission and story are communicated across the site.

Restructure the existing content layout for better flow and visitor engagement.

Highlight key initiatives, impact stories, and calls to action more effectively — without undergoing a full brand or visual redesign.

Design a new content layout that strengthens storytelling and visual hierarchy.

Maintain the existing design style but optimize how information is presented.

Design Approach: I created a refined, modern layout that enhances how Cus Capital presents its message:

Restructured Content Flow: Redesigned page sections to prioritize clarity, emotional resonance, and strategic calls to action.

Balanced Visual Hierarchy: Adjusted heading levels, image placements, and section sequencing for a smoother user journey.

Clear Storytelling Blocks: Broke up dense sections into lighter, more engaging content blocks, making the site feel more dynamic and digestible.

Focused purely on layout improvements — no rebranding or overhaul.

Delivered design files ready for seamless development implementation.

Created a modular section system so the site can easily evolve as Cus Capital grows and adds new content.