Packaging for Range of Wellness offees

sandrine gautheret

Art Director
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop

Overview:

INNOCAFES offers a range of well-being coffees that combine the pleasure of taste with health benefits. They created Piccolo, the first pocket coffee in the world to be enjoyed without water, a coffee maker, or a heat source, where I want and when I want.

Project Brief:

To launch its product on the market, Innocafes wanted to create the design of Piccolo packets and packaging for its flavors Intense and Sweet. Packets are as small, light, and discreet as a postage stamp and can be taken anywhere without being noticed. Later, the brand also wanted to create new packaging designs for ground coffee in 180g sachets and boxes of ten compatible capsules, including three different flavors of grilled hempseed, raw hemp seed, and decaffeinated hempseed.

Role:

Design of the packaging for the brand Piccolo and the brand Le Chanvre des Alpes.

Method:

The brand sent me the dimensions of the packaging it wanted, and I learned about the visual identity of the brand. I declined the visual identity for different packaging.
Packaging
Packaging
Creation of packaging for the first pocket coffee in the world to be consumed without water, a kettle, and a coffee maker. All you have to do is let it melt for five seconds in your mouth to rediscover all the richness of the aromas of a succulent coffee.
Creation of two boxes, a sugar version and an intense one. In contrast, producing 100% biodegradable bags.
Inside packaging
Inside packaging
Packet
Packet
After the success of Piccolo, the creator decided to expand and launch a new brand: INNOCAFES, which offers a range of well-being coffees that combine the pleasure of taste with health benefits.
Three versions of bag 180g:
• Hemp Seed Wellness Ground Decaffeinated Coffee
• Wellness ground coffee with roasted hempseed
• Wellness ground coffee with raw hempseed
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