Logofolio

Showcase of my logos and symbols.

I crafted brand identities, applications, and style guides for clients across the software and technology, fashion and beauty, hospitality, travel, and online learning sectors.

Art director and Brand Designer. Design or redesign an identity for a product, service, or organization. Create visual identities (logos, colors, fonts), print media, packaging, online campaigns, websites, applications, and more.

First, I evaluate the brand to understand what it embodies and the business's goals. Next, I look into the competitor's industry and research what kind of logos competitors and industry leaders have. I'm looking for what could differentiate the brand from others. Then I check where the logo will be used and determine the color palette or shape. I then sketch out ideas and create digital drafts in vector software. The final stage will be to refine the logo design with feedback, and once it is all good, prepare and deliver the final logo files.

After understanding the client's business, researching, and learning about the industry and competitors, I brainstorm and develop ideas. Here you can see a thinking process through different possible design directions. After making some sketches, I selected the most promising concepts and transformed them into designs.