Example-Editor's Notes:

1. My first piece of advice is to streamline and clarify your ideas by explaining all your concepts and thoughts as if your future client has no idea what running and fitness is. Many people seek out trainers and coaches because they feel lost in the fitness world and are looking to you as a coach for help understanding running.

2. I’m confused as to what the purpose of this piece is. Is it to go on a website? Is it an email or a flyer? If this is for someone who has already signed up then the FAQ needs to be tailored to exclude reaching out to you because they’ve already found you :). Tailor this to the audience

3. Stay consistent. You tend to change your tense between present and future tense so decide that you will be using future tense as you are showing your clients what will be happening.

4. The concepts included in the beginning are more tips than concepts and you should consider renaming them as tips. I would do away with the clarification points and make those part of your coaching program.

5. Make a reference page for all your links, divide it up into categories. Ex: Nutrition, Workouts, Fitness links.

6. Remember to use quotation marks (“”) whenever you’re using words that are not your own as well as citing who said them.

7. last question for you to address is the 6 week plan, is this just an example or what you give to all clients? If you give this to all clients it’s not exactly a personalized plan, it’s a plan you give everyone and then you should clarify how your coaching is personalized. If the above plan is just an example and you will in fact be tailoring a plan to them then state that the above is an example of what they will see.

8. It’s clear so much thought and work went into this and it’s so exciting for you to be doing this program! I think adding a little bit more of your voice and who you are is going to make this even stronger, it is clear you are disciplined and ready to help others.

9.Remember all changes included are suggestions and you are welcome to override anything that I’ve suggested as this is your work. Please feel free to ask any questions and I hope to work with you again in the future!