Bolulu Hasan Usta (BHU) is one of Türkiye’s most established dessert brands, carrying over 40 years of heritage. Its' recent rebrand by Velvele Studio reinterprets this legacy through a contemporary visual system inspired by traditional patterns and symbolic forms, creating a balance between heritage and modern identity. My role focused on bringing the new brand direction into motion and extending it across digital and promotional touchpoints.

Alongside the motion system, I created a promotional video for the rebrand and developed social media visual content to support its launch. The goal was to present BHU in a more modern and engaging way while preserving its familiar and traditional character, making the brand resonate with both existing and new audiences.

SERVICE: Visual Communication, Brand Motion Design, Social Media Curation

YEAR: 2026

CLIENT: Bolulu Hasan Usta (under Velvele Studio)

COLLABORATORS: Oyku Odaman (Graphic Designer)