Circling through the mystical wisdom of the ancients toward the limitless potential of modern technology, Omnui is a longevity utopia for those ready to go all in. From a single cell to data, the branding captures the interconnectedness of life, science, and human experience in wellness.

My role on the Omnui project focused on developing the visual language and bringing the brand to life through motion. I was involved in the early stages of the creative process, contributing to the research phase that helped define the brand concept and visual language before translating those ideas into motion.

The animation system was inspired by Omnui's core concept of longevity, cellular life, and AI-driven technology. The logo's dots represent both human cells and the flow of data throughout the brand's integrated AI ecosystem. Building on this idea, I developed a motion language that reflects how cells grow, connect, divide, and evolve, while also suggesting the continuous movement of information. These organic and digital behaviors became the foundation of the storytelling, reinforcing the connection between ancient wisdom, modern science, and intelligent technology.

All animations were designed to ensure every transition and movement felt like a natural extension of the brand identity. The goal wasn't simply to animate the visuals, but to give the brand its own rhythm and behavior, making the identity feel alive across presentations and digital applications.

SERVICE: Visual Communication, Brand Motion Design

YEAR: 2025

CLIENT: Omnui (under Velvele Studio)

COLLABORATORS: Oyku Odaman (Graphic Designer)