Back in 2023, I had the opportunity to work on the branding project for Razz Burger alongside Velvele Studio. My job was to come up with simple motions to present the brand, as well as come up with an idea to show Razz Slogans in motion.

As my first project focused on kinetic typography, it was a great opportunity to explore how typography alone can communicate personality, energy, and attitude. Finding the right balance between playful movement and a cohesive brand language made this project a memorable step in my journey as a motion designer.

A key part of the project was exploring kinetic typography as a core element of the identity. The brand's slogans became the foundation for a flexible motion system, using typography, rhythm, and simple transitions to communicate Razz's playful and energetic personality. These animations were later adapted into social media content, promotional visuals, and a set of digital stickers, helping establish a recognizable and cohesive brand presence.

SERVICE: Visual Communication, Brand Motion Design, Kinetic Typography

YEAR: 2023

CLIENT: Razz Burger (under Velvele Studio)