This project began with the design of a visual style for OrangeDS' "Ship Your Products" campaign, aimed at ecommerce businesses shipping physical goods globally.
Once the design direction was set, I developed brand copy tailored for over 25 ecommerce product types — ranging from skincare and snacks to apparel and fashion accessories.
For each product, I created three-word copy with tagline, headline, and description, punchy three-word statements, and ecommerce service-focused headlines with descriptions.
The copy inspired the design and imagery used to form a cohesive set of social media ad campaign posts. Each piece was customized to reflect the product’s tone and match the OrangeDS' friendly, professional, and ecommerce-savvy brand voice.
This content was designed for use across social media ad campaigns and email campaigns.