Global Shipping Carriers Co-Branding for OrangeDS

Between 2014 and 2024, OrangeDS partnered with leading global carriers to expand its international reach. I designed various sales and marketing collateral to support and promote these partnerships. This sell sheet is one such piece—created to highlight OrangeDS’s strategic alliances with key carriers.

The challenge was to maintain OrangeDS’s brand consistency while incorporating each global partner’s logo and color palette. Each partner has their own detailed brand guidelines—defining logo usage, color restrictions, and clear space—which added another layer of complexity to the design process.

Of the five global carriers shown below, Royal Mail and USPS require formal registration with extensive process to obtain logo usage rights. OrangeDS held approved usage rights for both during its operational years.