The client is a direct response marketing agency that recognized the need for effective sales force management for small companies with 2-15 salespeople. They observed that clients dealt with this challenge in various ways: CEOs managing sales with limited results, no sales management at all, hiring cheap or skilled sales managers with drawbacks, or promoting a salesperson to a manager role resulting in lost sales. Starting with a few clients, they have grown to cover major US markets and offer Fractional Sales Management™ program, providing high-caliber sales management at a fraction of the cost. They also offer a range of other programs including Outsourced Sales Leadership and Sales Coaching.

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