Nutrition delivery mobile app
Anjali Rajeev
Project Overview
Mitura is a digital platform designed to identify and provide nutrition to underserved middle-class households during the Sri Lankan food crisis in 2022. This project was developed in collaboration with The Asia Foundation.
The Challenge
In 2022, Sri Lanka faced a severe humanitarian crisis, with 57.4% of the population experiencing food insecurity. The middle class was particularly vulnerable, often falling through the cracks of existing social safety nets.
My Role
As the Product Designer, I led the entire UX design process from initial discovery to final proposal handover, collaborating with a geographically distributed cross-functional team.
Outcome
The final outcome included:
a collaborative project with The Asia Foundation called Mitura- a digital platform to collect data, support donations and coordinate nutrition package collection or delivery for middleclass households in Northern Sri Lanka.
submitted proposal for pilot study in Point Pedro in northern Sri Lanka.
Mitura was shortlisted to top 10 entries in UMO Design Challenge 2022.
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Posted Nov 2, 2024
Anjali led the design of a nutrition delivery app, focusing on user-friendly experiences and seamless navigation, which boosted user acquisition.
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Clients
The Asia Foundation
