Landing page redesign by Anjali RajeevLanding page redesign by Anjali Rajeev

Landing page redesign

Anjali Rajeev

Anjali Rajeev

Business need

Endorfinas Media’s website was facing suboptimal traffic and was looking for a redesign.

Goal

Revamp website to align with updated brand specifications and implement a distinctive storytelling approach for brand uniqueness.

My role

As the only UX designer, I singlehandedly undertook the whole project. After a competitive analysis and product audit, I understood that a complicated navigation and lacking design consistency led to a negative user experience. I redesigned the website based on these research insights and adhering to the latest brand guidelines.

Impact

The updated website design enhanced SEO, boosting site traffic. It featured rebranding, a brief quiz for personalized service selection, and overall improved website usability.
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Posted Nov 2, 2024

Redesigned the landing page of a marketing agency leading to improved user engagement and SEO.