Landing page redesign

Anjali Rajeev

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Product Designer

Motion Designer

Figma

Webflow

Business need

Endorfinas Media’s website was facing suboptimal traffic and was looking for a redesign.

Goal

Revamp website to align with updated brand specifications and implement a distinctive storytelling approach for brand uniqueness.

My role

As the only UX designer, I singlehandedly undertook the whole project. After a competitive analysis and product audit, I understood that a complicated navigation and lacking design consistency led to a negative user experience. I redesigned the website based on these research insights and adhering to the latest brand guidelines.

Impact

The updated website design enhanced SEO, boosting site traffic. It featured rebranding, a brief quiz for personalized service selection, and overall improved website usability.
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Posted Nov 2, 2024

Redesigned the landing page of a marketing agency leading to improved user engagement and SEO.

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Tags

Product Designer

Motion Designer

Figma

Webflow

Nutrition delivery mobile app
Nutrition delivery mobile app
B2B SaaS product revamp & design system enhancement
B2B SaaS product revamp & design system enhancement
Branding, motion design & illustration
Branding, motion design & illustration