Endorfinas Media’s website was facing suboptimal traffic and was looking for a redesign.
Goal
Revamp website to align with updated brand specifications and implement a distinctive storytelling approach for brand uniqueness.
My role
As the only UX designer, I singlehandedly undertook the whole project. After a competitive analysis and product audit, I understood that a complicated navigation and lacking design consistency led to a negative user experience. I redesigned the website based on these research insights and adhering to the latest brand guidelines.
Impact
The updated website design enhanced SEO, boosting site traffic. It featured rebranding, a brief quiz for personalized service selection, and overall improved website usability.