A personal brand grows on steady video, and steady video means filming: a set, the takes and an edit behind every piece. I wanted to keep posting on YouTube, LinkedIn and Instagram without a filming day behind each video.
What I built
A content engine around an AI avatar of me. I pick the topic and approve the script, and the avatar delivers it. Each format does a different job:
Get visible: short videos that keep me in front of my audience.
Build authority: long-form YouTube videos, with the data on screen.
Education: explainers and tutorials that give the viewer something to use the same day.
Sales: promos that sell an offer, like the invitation to my free masterclass.
Creative: original concept pieces that stand out next to stock footage.
Carousels for LinkedIn and posts for Instagram come from the same ideas.
Higgsfield, Kling, Claude, ChatGPT, Capcut and OpenArt.
Tools
Higgsfield, Kling, Claude, ChatGPT and OpenArt.
The result
My LinkedIn grew to about 4,000 followers on this content. Instagram is newer, at around 200 followers, and it has already brought in client work.
Next step
Higgsfield, Kling, Claude, ChatGPT, Capcut, and OpenArt.
My role
I write the scripts, build the avatar and produce each video.
A separate AI character
I also created Noe, a fictional AI character with her own identity. Her close-up reveal shows another direction for AI video production, separate from making content with my own likeness.
Video caption: Noe, an AI character I created, in a close-up reveal of her eyes, hair and skin texture.
Higgsfield, Kling, Claude, ChatGPT, Capcut, and OpenArt.
My AI avatar makes my YouTube, LinkedIn and Instagram videos, to get seen, build authority, teach, sell and stand out. LinkedIn is at about 4,000 followers.