Fill Your Launch: 6 Figures in 34 Days for Jay Shetty
Katya Dominguez
The problem
Jay Shetty, the author and coach with 22 million followers, had 2 launches to fill. His book, Think Like a Monk, needed readers on his email list. His new product line, the Jay Shetty Certification School, needed students in its seats.
What I built
A campaign for each launch, built for its offer:
Think Like a Monk: the full book launch campaign.
Lead Gen Marketing Launch: 32,000 Emails Collected on ManyChat, Dialogflow and Infusionsoft.
High Open Rates: ManyChat, Dialogflow and Infusionsoft.
Lead Gen: 10k emails in 24 hours. ManyChat, Dialogflow and Infusionsoft.
The Jay Shetty Certification School: a launch that reached his audience across mobile wallet, text, email and social.
A chatbot for Jay Shetty's audience, built in ManyChat.
Lead Gen - 10,000 emails in 24 hours. ManyChat, Dialogflow and Infusionsoft.
Tools
ManyChat, Dialogflow and Infusionsoft.
The result
The Jay Shetty Certification School made 6 figures in 34 days and filled seats for the course.
The Think Like a Monk campaign collected 10,000 emails in 24 hours.
My Jay Shetty chatbot took 2nd place for most engaging chatbot from ManyChat in 2020, and I presented the certification school launch as a case study at ManyChat's 2020 conference.
Katya Dominguez: Certified Manychat Expert
My role
I planned and built both campaigns and the chatbot.
Next step
Planning a launch? Start with the Free AI Systems Fit Call and bring your offer and the channels your audience uses.
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Posted Oct 4, 2026
Jay Shetty's certification school launch, across mobile wallet, text, email and social, made 6 figures in 34 days. His book launch: 10,000 emails in 24 hours.
