Shaded in the Clouds —

Shaded in the Clouds — Logo Design & Brand Identity

For Shaded in the Clouds, I developed a complete visual identity designed to feel expressive, whimsical and creative while still remaining polished enough to grow with the brand.

The identity centered around a custom wordmark and cloud motif, with extensive exploration of typography, shape, line weight, color and composition. From the primary logo, I expanded the direction into a flexible visual system that could remain recognizable across digital platforms, physical products and future brand applications.

My work included:

• logo concept development and refinement;

• primary and secondary logo variations;

• custom cloud and supporting brand marks;

• color palette development;

• typography selection and hierarchy;

• alternate logo colorways;

• visual direction and brand applications;

• comprehensive brand guidelines and mockups.

The final system gave Shaded in the Clouds a distinct visual personality while providing enough structure and flexibility for the identity to evolve across future touchpoints.