Petti Pathways Counseling — Website

Petti Pathways Counseling — Website Design, Social Media & Digital Marketing | Mental Health, Wellness & Professional Services

Following the development of Petti Pathways Counseling’s new visual identity, I extended the brand into a cohesive website and social media presence designed to build trust, educate prospective clients and make the practice’s services easier to understand.

The website needed to feel calming and personal while still presenting the professionalism expected from a trauma-informed counseling provider. I translated the established visual system into a responsive digital experience using clean layouts, natural imagery, approachable language and clear pathways for visitors seeking information or support.

My work included:

• website strategy and content organization;

• responsive page design and development;

• service and therapist information layouts;

• brand-aligned website copy and messaging;

• clear calls to action and client inquiry pathways;

• mobile-friendly formatting and navigation;

• social media strategy and content planning;

• branded educational graphics and templates;

• mental health awareness content;

• platform-specific copywriting and captions;

• content performance tracking and reporting.

The primary challenge was communicating sensitive mental health topics in a way that felt accessible, credible and supportive without becoming overly clinical or visually overwhelming. I created a content system that balanced education, encouragement and practical information while maintaining a consistent brand voice and visual direction.

During the broader digital rollout, Petti Pathways recorded a 3,180% increase in followers, a 4,250% increase in accounts reached, 236 content interactions and 221 new followers in less than 30 days.

The final website and social system gave the practice a consistent digital presence that strengthened visibility, supported audience connection and provided a scalable foundation for future content and client outreach.