From LA, For LA | Graphic Design
Ken Shew
Merch Design: Merging Functionality, Fashion, and Branding
As an experienced Creative Director and Graphic Designer, I am delighted to showcase this recent merchandise project I completed for The Bridges Group, a renowned organization based in Los Angeles, CA. This project encapsulates my comprehensive approach to merchandise design, encompassing graphic design, vendor and fabric sourcing, and execution.
The core product of this project is a heavyweight cotton sweatshirt in a sophisticated olive green color. This base color was carefully selected to communicate a sense of reliability and balance, aligning with The Bridges Group's brand values. The lighter green puff-print design adds a layer of depth and texture, making the sweatshirt not only a piece of brand merchandise but also a fashionable item that resonates with current design trends.
In the creation process, I drew upon cultural inspirations and contemporary design trends. The aim was to make the merchandise serve as a functional piece of clothing, a walking marketing tool, and a fashionable item that people would love to wear. By blending these elements, I ensured the sweatshirt design is engaging and relevant to The Bridges Group's diverse audience.
From concept to execution, I handled all aspects of this project. I designed the graphics, sourced the vendor and fabrics, and oversaw the merchandise design process to ensure the end product accurately reflected the brand’s identity and met quality standards.
This sweatshirt stands as a testament to my ability to create merchandise that is not only visually appealing but also serves as a powerful tool for brand promotion. It showcases my commitment to strategic innovation and my capacity to deliver captivating narratives through design. I am proud to have contributed to The Bridges Group's branding and marketing efforts with this project, and I look forward to bringing similar success to future clients.
