Beauts - Branding, Creative Direction, Website & Packaging

Market: Brazil Goals: Branding, Creative Direction, Website & Packaging Launched in 2020 by two siblings, Beauts is a skincare and wellness startup with solutions to glow your outside and inside beauty with a positive impact.

The brand was created to explore skincare and wellness products that stand out the sameness and bring in their DNA formulas backed by science and plant-based ingredients. Clean, vegan, and with natural and organic ingredients, the brand approaches its sourcing, production, and distribution with a positive impact on the earth.

More than a beauty brand, its position as a self-care startup on a mission to promote awareness, beauty, and wellbeing through products is reflected in the brand's imagery and the content universe. Its identity reflects a diverse and inclusive audience, with the overall brand visual bringing a range of colors and graphic elements mainly aimed at digital communication. In addition, packaging was strategized to work on DTC and retail, providing enough information and technical requirements to work within different markets.