Market: Brazil Goals: Logo Design & Visual Identity Ancestrale Lab is a small artisanal bakery focused on the quality of its ingredients, from its sourcing in partnership with small producers to its small daily batches of sourdough loaves of bread. 

Aiming to be set apart from the traditional bakery visual identity, the created visual identity evokes a sense of cozy and traditional elements composed in a playful, stylish and highly versatile way.

From the chosen colors to the typography and the design of the main elements, the graphic elements set the basis for an identity that evolves and can be played with throughout the brand life. Creating, just like in baking, an organic and living brand.