Ancestrale Lab - Logo Design & Visual Identity
Rodrigo Di Marzo
Market: Brazil
Goals: Logo Design & Visual Identity
Ancestrale Lab is a small artisanal bakery focused on the quality of its ingredients, from its sourcing in partnership with small producers to its small daily batches of sourdough loaves of bread.
Aiming to be set apart from the traditional bakery visual identity, the created visual identity evokes a sense of cozy and traditional elements composed in a playful, stylish and highly versatile way.
From the chosen colors to the typography and the design of the main elements, the graphic elements set the basis for an identity that evolves and can be played with throughout the brand life. Creating, just like in baking, an organic and living brand.
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Posted Sep 15, 2023
Ancestrale Lab: More than a bakery, it's an experience. Our design captures its artisan soul through cozy, playful elements in a dynamic identity.
