Market: USA Goals: Branding, Creative Direction & Packaging

Toniiq's singular focus is to create exceptional products with the highest levels of purity and concentrated potency. Founded in Michigan in 2013 to disrupt the white-label model that makes up most of the supplement industry. "White-label" supplements are labeled or rebranded supplements from major manufacturers, ready-made formulas sold to brands, which simply add their own label and market them as their own.

While there is nothing technically "wrong" with white-label supplements, they rarely (if ever) contain the highest possible levels of purity or concentration of bioactive compounds, as the white-label model relies on readily available ingredients in large quantities. That's where Toniiq comes in.

Every Toniiq product is sourced and formulated by them, dealing directly with individual ingredient suppliers for each product, whether they be a generational family farm in the Andes or a cutting-edge biotech laboratory in Tokyo.

With the challenge of elevating and making its visual identity competitive towards the high-end spectrum of the supplement market, the brand's look plays a crucial role in differentiating it from the visual codes common to many brands in the segment.

Minimalist, humane, and scientific, we've developed an identity for Toniiq that transmits its high-quality ingredients and cutting-edge scientific yet uncomplicated formulas. From their packaging to the website, social media, digital sales channels, and anywhere else the brand can reach, we've prepared a Toniiq brand for the future, helping them to leave what was just a dream in Michigan a decade ago to more than 2 million bottles sold in over 30 countries as of 2023.